In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo ...

You've probably never noticed it, but the Starbucks logo has a tiny, hidden detail. Here's how to spot it. Some like their coffee bold and black, while others take it sweet and sugary. No matter your ...

The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to ...

A firefighter-owned coffee roaster in Illinois and the Chicago Fire Department have amicably settled a trademark infringement lawsuit that was brought against the company earlier this year. According ...

After years as Starbucks’ little-mentioned shadow brand, Seattle’s Best Coffee is stepping into the light with redesigned cups and signage, and a Facebook page to underscore its rapidly expanding ...

Russia's rebranded Starbucks is a "totally different" brand, one of its owners told The WSJ. Stars Coffee sells frappuccinos, writes names on cups, and has a logo similar to Starbucks'. Another owner ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made various ...