Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

This summer Coca-Cola is bringing AI to concert-goers at a series of music festivals across the country through its Coke Studio activation that lets fans take center stage. Coca-Cola teamed up with ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

Coke Studio 2024 has unveiled the ‘Beat the Drop’ campaign, featuring the much-anticipated return of acclaimed Nigerian superstars Ayra Starr, Rema, and Asake. The initiative aims to celebrate music ...