MarTech on MSN
Account-based GTM pods that turn strategy into pipeline
Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and ...
For executives, the challenge of agentic AI is not simply integrating new technology but rethinking the architecture of ...
There's no shortage of options in financial services today. A digitized and decentralized financial services sector has unlocked a wealth of new services to help individuals and families save, grow, ...
In times of budgetary pressure, communications is sometimes viewed as expendable. But sidelining it can come at a steep cost.
There's been a good flow of conversation around the role of 'community management' in large companies recently, with an underlying idea that although it's a tough job things will work out if the right ...
Despite an appetite for workplace AI, an AI readiness gap persists, new research found. This expert offers actionable ...
Collaboration strategies are shifting from a focus on tools to an eye on improving process performance. Improving work practices within business processes requires collaboration "in context" while ...
Federal agencies are navigating an increasingly complex IT environment—balancing modernization, security, and mission delivery. Learn more in this webinar on Wednesday, October 8th at 2 p.m.
And now there is the Patterson Foundation, which is also very unique. I spoke with Pam Truitt, an initiative consultant for The Patterson Foundation’s Collaborative Restructuring Initiative. Pam ...
Many people immediately think of a doctor in a white coat carrying a stethoscope when they hear the word “health,” but in truth, the greatest opportunities to improve health happen pretty much ...
Colorado divorce attorney and child advocate Krista Nash is helping parents across the state shift from high-conflict ...
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