In my last post, we looked at the importance of culturability, “the relationship between culture and usability in WWW design” [1], and specifically, Power Distance [2], when designing online.

Individualism and collectivism represent two fundamental cultural orientations that shape cognition, social behaviour and institutional structures across societies. Individualism emphasises personal ...

Sign up for the Concord Monitor’s morning newsletter for essential news each day, and our contests and promotions list for special offers and giveaways. Life is ...

Individualistic cultures focus on the needs and independence of the individual rather than the group. In these cultures, people value personal achievement and being unique. People are expected to ...

When Igor de Almeida moved to Japan from Brazil nine years ago, the transition should have been relatively easy. Both Japan and Brazil are collectivist nations, where people tend to value the group’s ...

Since the founding of the United States, Americans have long bought into individualism: the idea that the individual outweighs the collective. Individualism’s emphasis on your own rights and feelings ...

My reaction to the movie, however, was different. In Fern, I saw not merely the victim of a broken culture and economy, but also a version of the fabled “rugged individualist”: the cowboy; the pioneer ...

Many people take for granted the idea that individualism leads to selfishness. But a new study, forthcoming in Psychological Science, concludes the opposite: more individualistic societies feature ...