Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Advertisers are increasingly adopting connected TV as the foundation of their media strategies, but many ... Read More ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...

1. How did you end up being a creative? I was studying graphic design and came across a book called 'I Am Amost Always Hungry' by Cahan & Associates. Their specialty was designing annual reports, but ...

Austin-based Creative.ai is putting advances in generative artificial intelligence to use for mobile game publishers to help them create video advertisements. Generative AI has taken the internet by ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited ...

2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. • Reach: The percentage of your target audience that you're reaching. • Frequency: The ...