Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

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Understanding your customers is crucial when running any business, as the success of your company ultimately depends on creating products and services that actually solve their problems and create ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...

Customers can make or break a business, no matter what stage or industry. One of the main downfalls of an unsuccessful business is not having the customer in mind when developing new products. Whether ...

With the right mindset, your teams can develop software that delivers memorable customer experiences and creates long-term brand loyalty. When developing customer-facing software, the end-users’ ...

Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a ...