Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending ...

Justice Department attorneys took aim at Google’s alleged monopoly over the digital advertising market on Monday in an antitrust case that poses a major threat to the Big Tech giant’s business model.

May 13 (Reuters) - As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms ...

For the second earnings call in a year, Saga Communications CEO Chris Forgy invoked the Stockdale Paradox as the broadcaster doubles down on its “Blended” digital transformation strategy while working ...