At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Digital media is significantly expanding the opportunities for printed direct mail campaigns. NAPCO Research has launched a comprehensive report, Direct Mail and Digital Media: A Winning Omnichannel ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Republicans are flooding key battleground states with direct-mail campaigns attacking Vice President Kamala Harris, portraying former President Donald Trump as a defender of Social Security, and ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...