The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Real estate direct mail services have been a popular way to ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

During the Covid-19 pandemic, he stood at the podium night after night, delivering messages that ultimately shaped how millions of people behaved. Having stepped away from frontline politics, he has ...