As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Savvy direct marketers know a successful direct mail strategy isn’t focused solely on reducing postage costs—you must also improve deliverability and increase response. Here’s some ideas on how to ...

Maybe it’s because Labor Day was early this year, or how cooler weather in my area has finally turned consistently cooler after brutal heat in July. But I was still taken aback by the holiday merch ...

Help your customers get better direct mail results with good messaging. Too many times customers are quick to try something while not thinking it all the way through. Just as the designer took time to ...

On a recent trip to the Philadelphia area, I was continually impressed by the system of highways and roads we traveled. It made me think about city planners and what type of activity and process they ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Increase Your USPS IQ and Make Your Postal Budget Go Further School Dept. Uses Mail and Social to Reach Parents Amnesty International Goes Big on Prospecting Think Twice Before You Ditch That Catalog ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...