In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.

In what seems like no time at all, TikTok has become one of the most successful mobile services in the world. One reason behind its success was how it gave ordinary people a platform to showcase ...

The service will offer two-minute episodes targeting customers who want binge-worthy content on the go. Is short-form content going to be the next streaming craze? Considering the popularity of this ...

These apps are betting on low-budget productions, two-minute episodes, scripts adapted from Chinese web novels, and an aggressive marketing strategy. Until last year, Ty Coker, a 28-year-old voice ...

Was Quibi just ahead of its time? Quibi founder Jeffrey Katzenberg ultimately blamed the COVID-19 pandemic for the failure of his short-form video app, but maybe it was just too soon. New app store ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up ByteDance has launched its first overseas micro ...

With the rapid growth of the short drama market around the world, a new trend is emerging: Short dramas are no longer just entertainment, but are becoming digital assets that can generate revenue.

Streaming mobile app DramaBox is now seeking talent for “Why Women Cheat” a vertical short drama produced by StoryMatrix. Los Angeles-based actors, aged 6–45, are wanted for various roles, including ...