LONDON/MUMBAI (Reuters) - For years, the world's biggest condom maker Reckitt Benckiser designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by ...
Reckitt’s brand Durex has transformed the perception of lubricants and reintroduced the product into the daily lives of Hongkongers with its new campaign named "Lube grows love” (為愛灌溉). Over the years ...
Reckitt Benckiser Group, the maker of Durex condoms, agreed to acquire the K-Y brand of sexual lubricants from Johnson & Johnson as the company continues to expand its collection of consumer-health ...
An Australian ad for gel lubricant has been pulled from TV for being too raunchy. The Durex ad, which says 'nine out of 10 agree sex is better with a gel', was aired during catch-up episodes of ...
The makers of Durex have ceased production of condoms containing a controversial lubricant amid doubts about its ability to prevent infection. The lubricant, nonoxynol-9 (N-9), was originally thought ...
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