A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of ...

Lancina, former Head of Strategy at Mercury Marine, joins Flux at a critical inflection point. After delivering more high-voltage, high-horsepower outboard motors in North America than any other ...

A year ago at CES 2023, Mercury Marine presented its first electric outboard ever, the Avator 7.5e. For this year's show, it cranked up the power to present the highest output models of the ...

Electric propulsion designed for repeatable production and real-world use The 2026 system reflects how we are evolving ...

Gary Lancini, former Head of Strategy at Mercury Marine, will be advising the Rhode Island-based Flux Marine as the high-performance electric outboard company moves to scale operations. Flux Marine ...

Born from the high-powered world of electric jetboarding, ZeroJet is now channeling all its energy into building performance electric boat drives. Its very first outboard combines drop-and-drive ...

Much reporting focuses on reasons why one might choose electric marine power. The issues of range, speed, noise levels, winterizing and ethanol challenges, lake restrictions, environmental concerns ...

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

Northern Colorado hosted the world’s first 75 horsepower electric outboard motor during a demonstration at Island Lake in Fort Collins. The motor, the product of ACEL Power, a Vancouver-based company, ...

Have you noticed that more people are buying and driving boats with electric motors? It's true. Electric boat motors come with numerous objective advantages, and they're becoming much more practical ...

Electric vehicles are a common sight on the road and electric watercraft are slated to populate the lakes of tomorrow. With that in mind, Honda Marine used the Miami International Boat Show to share ...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today the recent conclusion of a stock purchase agreement with Germany’s DEUTZ AG, which owns marine electric propulsion ...