It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Adam Reed created Reindeer In Here to be a "more positive" Christmas tradition. When Adam Reed went to the store to purchase an Elf on the Shelf kit for his daughter, he was disappointed by what he ...

The popular Elf on the Shelf tradition first entered the holiday scene back in 2005. It took more than a dozen years for a woman elf to be introduced. In fact, branded "Elf Pets" — including a ...