Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an ...

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing ...

Opinions expressed by Entrepreneur contributors are their own. E-mail marketing is an easy and cost-effective way for anyone to reach their target audience. We’ve seen it work for all kinds of small ...