All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Opinions expressed by Entrepreneur contributors are their own. Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Struggling with email open rates? These 10 AI-powered subject line generator tools—like Omnisend, Coschedule, and Mailmeteor—help craft catchy, relevant lines in seconds. Whether you’re cold-emailing, ...

If you have a connection to the hiring manager or the company to which you’re applying, consider using the person’s name in the subject line. Of course, ask them for permission to use their name first ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could depend on it. This may not be the reality at small companies, where ...