The demand curve represents the quantity of a good or service a consumer will demand at various price levels, notes Study.com. The sum of all the demand curves for a specific good or service is ...
Merton, Robert C. "A Simple Model of Capital Market Equilibrium with Incomplete Information." Journal of Finance 42, no. 3 (July 1987): 483–509.
Merton, Robert C. "On Market Timing and Investment Performance Part I: An Equilibrium Theory of Value for Market Forecasts." Journal of Business 54, no. 3 (July 1981): 363–406.
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