Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target ...

Facebook’s mobile app install ads were first introduced as a beta programme for select partners in August. Now, the service has been opened up to all developers with further updates promised in the ...

Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to ...

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the ...

Microsoft announced a new software development kit (SDK) today that lets developers use Google Analytics to measure usage of universal Windows apps. The company also expanded an existing SDK to ...