It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

Fashion marketers are getting more diverse when it comes to who appears in the ads they run in glossy magazines — with a 6.5 percent increase in nonwhite models in the recent March issues. But the ...

The future of online fashion sales belongs to independent fashion designers. Learn how DTC fashion brands are disrupting big ...

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

To receive the Vogue Business newsletter, sign up here. This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made ...

To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here. A new campaign is targeting overconsumption by reminding us about nature — our responsibility to it, our ...