Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...
Makena Finger Zannini is an entrepreneur, business strategist and trusted advisor for CEOs looking to scale efficiently. With ...
Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
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