Let's find out exactly what is it! The golden ratio. Some say it’s the most mythical number in the universe. Others say it underlies everything from nature’s patterns to beauty in art and design. But, ...

The real award is that you competed. The golden ratio is famous, but maybe more so as an image of a nautilus shell with a rectangle drawn around it than as the actual idea of the ratio it embodies: “A ...

Our eyes are attracted to beautiful things, and designers exploit this fact to make us want their products. And what we find attractive can very often be described through a simple proportion—the ...