Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Analytics are a key part of running any website, and Google Analytics has been a favorite for many thanks to its powerful tools and relatively easy setup. Now, after more than a decade, Google ...

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...