Google, India and Search
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Google’s Year in Search 2025 shows IPL as India’s top search, followed by Google Gemini, Saiyaara, “Earthquake near me,” Maha Kumbh, Labubu, and the 67 meme.
Visual searches have increased 70% globally year-over-year, with India leading usage of Google Lens. 2025 marked an expansion from information to intelligence, with AI making search more helpful and interactive.
Google’s 2025 report reveals top searches covering movies, sports milestones, IPL win, Maha Kumbh, geopolitics, and key cultural moments.
Google, like Spotify has released its version of the latter “Wrapped”, where it showcased what Indians have been searching through the year of 2025, and how they have also used new tools that were introduced.
Amid growing worries among news publishers globally about declining referral traffic and reduced visibility in AI-driven search results, Google India head Preeti Lobana has said that the tech giant remains committed to sending traffic to the web.
This year's ranking is a fascinating mix of star-studded blockbusters and unexpected breakout hits. The list includes some of the biggest releases of 2025 - from Rishab Shetty's Kantara Chapter 1 (Kantara 2) to Rajinikanth's Coolie, and the high-octane actioner War 2, starring Hrithik Roshan and Jr NTR.
If 2024 was the year India embraced generative AI, 2025 was the year Indians changed how they searched altogether. Search moved from typing and tapping to pointing, circling, showing, speaking, and eventually, thinking with AI.
When you picture the perfect holiday, what comes to mind? A sun-soaked beach? A misty hill station? Perhaps a quiet countryside retreat? For years, these have been the go to escapes for most travellers.