It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

The Australian Federal Court has set a hearing date for the Australian Competition and Consumer Commission's allegations against Google of misleading and deceptive conduct. Last Friday, Justice James ...

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns. Marketers can create ...

Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple, for ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

A federal court on Thursday dismissed a lawsuit against Google over its practice of allowing companies to buy search-related ads that are displayed when people type in the name of a competitor. In ...