It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more ...

Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple, for ...

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...