Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing ...

More than half of Google searches end in no clicks, according to Search Engine Land. Consumers are looking everywhere for instant solutions.

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

Boomcycle Digital Marketing, a web design and digital marketing firm serving the San Francisco region, has reached its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT ...

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows ...

Hamilton, NSW September 22, 2025 – PRESSADVANTAGE – Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, search engine optimization (SEO), pay-per-click (PPC) advertising and paid ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

The judge rejected the Justice Department's effort to force Google to sell its popular Chrome browser, concluding the request was a bridge too far.