Over the years, Google has snuck in a massive number of Easter eggs into its flagship search engine - here are my five ...

If you're simply using Google to churn out generic search results from text, you're overlooking a treasure trove of possibilities. Did you know that with just a few clicks and some simple tips, you ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Recently, Google Search, the world’s most popular search engine, has been undergoing major changes. The functional foundation remains the same, but with a twist: AI. The company has been implementing ...

Google faces a new probe by the UK's Competition and Markets Authority (CMA) that could give marketers and brands access to data secrets behind Google's AI services. The CMA's investigation into ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

2,500 internal Google documents were leaked this week. The leak shows potential inaccuracies between what Google spokespeople publicly stated and what was happening under the hood. With over 90% of ...