Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

At the Madrid Masters in April, top seed Alexander Zverev was given a warning for unsportsmanlike behaviour. His offence was to take out his phone and snap a picture of a clear ball mark in the clay ...

Along with Sony’s new coach’s headsets, Sony's technologies capture every angle and split‑second decision of the NFL’s ...

The same technology that’s in place for soccer and tennis appears to be headed to the NBA. The NBA announced a partnership with Sony Sports to bring in Hawk-Eye technology that will follow players and ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

PARAMUS, N.J.—Major League Baseball has deployed a sports tracking platform from Hawk-Eye Innovations North America at all 30 MLB ballparks and the temporary home of the Toronto Blue Jays in Buffalo, ...

Football can be a tough sport — and nowhere more than at its most elite level where highly trained players compete for gridiron glory. There is a lot at stake, and a lot that can go wrong, too. From ...