Gaming is increasingly competing with social media for people’s attention. According to Dentsu’s Ready Player Brand report, ...

Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It's less sinister, more perfectly sensible ...

Anxiety about the state of the UK’s health, especially the stubbornly high rate of childhood obesity, has long shaped the UK’s approach to regulating food and drink advertising. But early 2026 marked ...

Innovation agency Nesta says the policy, in force since January, could affect just 1% of ad spend as companies shift spending to channels not covered by the regulation.

"at-above-post addthis_tool" data-url=" UK restrictions on the advertising of unhealthy food could ultimately affect as little as 1 per cent of total industry ad spend once brands adapt their ...

Supermarket promotions in West Calder, Scotland. Credit: Loch Earn / Shutterstock.com: The Scottish government has published proposals to ban the promotion of products high in fat, sugar or salt (HFSS ...

Two years ago, Nomad Foods was making progress in reformulating its high fat, salt and sugar (HFSS) pizzas. But it wasn’t there yet. Now, Europe’s largest frozen food company is announcing it’s ...

HFSS (high in fat, salt and sugar) regulations have dominated the conversation around food and beverage for the past five years, with sugar reduction gaining particular attention. But new figures, ...

The Scottish government has made changes to its plans to regulate the promotion of food and drink products high in fat, salt, and sugar (HFSS). Initially, ministers at Holyrood had proposed a full ban ...

A landmark AHA science advisory reveals how ultra-processed foods harm heart health, urges targeting HFSS products first, and calls for bold policy reforms to reshape America’s diet. Ultraprocessed ...

Windmill Organics has launched a new HFSS-compliant protein snacks range along with two new kombuchas. First of the new additions is the organic ProFusion ...