Venezuela has historically been on the radar of soda giants PepsiCo (PEP) and Coca-Cola (KO) because the nation combined oil-driven income, a large urban consumer base, and very high soft-drink ...
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How A Failed Contest Incited Riots, Killed 5, And Turned An Entire Country Against Pepsi In The '90s
Promotional contests seem harmless, but prize money can get people fired up. This promotional stunt by Pepsi in the 1990s was ...
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