Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Discover the best new and classic redfish lures and the tactics to boost your catch rates in southern inshore waters. The ...

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...

Anglers and environmentalists are increasingly concerned about soft plastic fishing lures. These baits are often lost while fishing and then lie in the water or silt, with the loss raising concerns ...