Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.

BRYAN, Ohio — Spangler Candy celebrated its new production facility Friday for Bit-O-Honey, a classic candy brand the company purchased in 2020. The company offered tours Friday and welcomed ...

When life gave Annie Laurie Thompson a beehive, she turned it into a business. It all started when Thompson and her husband, Tommy, returned from a month-long vacation to find a hive under their Amite ...

When we first got into bees, we didn’t expect them to take over our lives. But we’re grateful that it turned out the way it did.” ...