Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors.

Learn more about the activity patterns in the brain, which differ for different colors in a surprisingly similar way.

How we focus our attention before we even see an object matters. For example, when we look for something moving in the sky, ...

This isn’t just about brain-reading party tricks. The study revealed large-scale “retinotopic color biases”. In other words, ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color? But none of the green you'll see ...

UC Berkeley scientists tricked the eye into seeing "the greenest green" they'd ever seen. They say it could transform how we understand and treat eye diseases, and expand the way we see the world ...