YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad ...