In the last five years, the expert-based business world has been crowded with more of the same thing. Creating something that already exists in the market is easy and feels safe but it is exactly what ...

Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

When it comes to conducting effective interviews, the stakes are often high, especially in investigative scenarios. Few understand it better than retired FBI and IRS Special Agent, Michael ‘Mike’ ...

Last week, we talked about creating a great value proposition. But to make that happen, you need to truly understand your ...