A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers.

Before getting too far down the road, brands need to pivot to a digital experience model that puts the customer experience and their desired outcomes first.

In my last article, "How Customer Insight And Understanding Can Improve Your Business," we discussed the five key disciplines to customer experience. Yes, there are disciplines.

Does your customer experience strategy have a big impact on your bottom line? It should. A thoughtful, dynamic customer experience strategy is at the heart of every bottom-line-boosting CX effort ...

Sagent is transforming mortgage servicing through agile culture, open communication, and a customer-first focus to raise industry standards.

Companies need an explicit strategy for building an intelligent experience engine. To learn how your organization can improve its customer experience in the age of AI, join David C. Edelman, Mark ...

Translate these objectives into specific digital goals (e.g., enhancing customer experience, improving operational efficiency) Develop KPIs to measure the success of the digital transformation 2.