Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

Many companies already have the ideas they need to innovate but lack effective systems to surface and connect them. Research ...

Picture yourself in a meeting where a new idea has just been pitched, representing a major departure from your company’s standard practices. The presenter is confident about moving forward, but their ...

Brainstorming unique ideas for startups is becoming more difficult as the years go by. There used to be an app for everything. Now there is a startup for everything. So, how do you embrace these ...

So you’ve got a great business idea. It’s a start, but there’s a lot of work to put in between here and getting it off the ground. Fortunately, this is a field where generative AI can be extremely ...

We’ve all heard the phrase “follow your passion”—but is that good business advice? If you’ve dreamed of being an entrepreneur, you might be wondering whether passion is necessary for success. The ...