The TikTok-viral drink, which is packed with antioxidants, is touted as both a luxurious treat and a health booster: it ...

Matcha cocktails are taking over bar menus as bartenders embrace the trending green tea powder for Instagram-worthy drinks ...

In addition to coffee snobs and social media influencers, the drink draws in fitness enthusiasts for health benefits ranging ...

Is the Matcha Martini the new Espresso Martini? Matcha, the thousand-year-old green tea with umami-rich flavors and vibrant ...

Matcha is loved for its distinctive savory (umami) flavor and striking green color. Here's a variety of its health benefits.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

Matcha has become a trending drink that continues to rise in popularity. Whether one’s love of the beverage is performative or not, there is no denying the great flavor within its contents. There are ...

After a few years, this wave of enthusiasm for matcha started to take a toll on Japanese tea manufacturers. The fad caused by social media created a matcha shortage in Japan, making it incredibly ...