Let's focus not just on the “why” behind brand evolution, but the communications strategies that ensure your brand refresh is ...

"The beautiful thing about Amazon and why it allowed us to succeed is that it really lowers the barrier to entry and reduces ...

A few years ago, our team was preparing to launch a major update when we hit an unexpected snag. The accessibility team flagged that our new voice search feature—while technically impressive—was ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

One constant: in the eyes of the user, digital quality matters—and with AI, that means rigorously testing the user experience ...

The air care industry just got a shakeup with the launch of Realm—a brand founded by Ashley Sweeney, an entrepreneur who’s on a mission to redefine what it means to breathe easy at home. After a ...