I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience. However, not ...

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. The ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Has your goal been to grow your business during this fiscal year? If so, I'd to share some key performance indicators (KPIs) ...

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Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

While home prices and rents have increased upward of 70% over the last five years, state minimum wage has increased just 33%. Fortunately, Durango has the ability to close this gap by implementing a ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in ...

The latest PwC Good Growth for Cities report is prompting business leaders and policymakers to re-examine how they measure the success of UK cities ...