Determining the effectiveness of your customer relationship management (CRM) software can be tricky. Even if your revenue is growing, are you building a faithful following of satisfied customers? To ...

Earlier this month, Walmart unveiled a new plan to track customers and provide insights and analytics to retailers. It was received, at least online, exactly as you might expect news that a giant ...

Business owners know that making sales is one of the most important aspects of running a successful business. But it's not just about making sales; you need to track the effort that you put into ...

One neat thing about being part of Generation X (born 1965 to 1980) is that we’re the last generation to have fully experienced the world before the internet. If we squint, we can almost remember the ...

Language plays a key role in almost every marketplace interaction. It’s how salespeople talk to prospects, leaders talk to teams, and customer service agents talk to customers. Recently, firms have ...

If you’re running a Shopify store in 2025, chances are you’re dealing with rising ad costs, fluctuating shipping fees, and ...