Check out photos from her ad shoot! Alex Apatoff is the Executive Editor of PEOPLE Digital. She has worked on the style and beauty team and in a cross-departmental role. It would be hard to have a ...

A TV spot for the perfume was also released, and even though it's a mere 21 seconds, there is certainly no shortage of sex appeal. Gwyneth sports a skin-tight black dress, loose blonde locks and a ...

Hugo Boss has teamed up with environmental organization, Pur, on perhaps our favorite "green" fashion biz initiative to date: Titled "One Fragrance, One Tree," the project will plant one tree in ...

Orlando Bloom is making his debut for Hugo Boss. Sadly, you have to be a Brit to see the sexy ad, reports StyleList. The designer announced that Bloom would be the face of the scent back in July.