“A few years ago hypercasual games needed only two or three components to succeed such as mechanics and visuals now it's a comprehensive package.” “In-app monetisation continues to break into ...

Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

Hypercasual games exploded onto the scene three years ago, growing into one of the largest mobile gaming categories in terms of installs. Nearly 80% of install growth in the mobile gaming market came ...

Hypercasual game publishers receive hundreds -- if not thousands -- of pitches each month. Of these, 80 are getting published each day across both apps stores. The entire purpose of a pitch is to sell ...

Emily Baker,Fri, 01 Mar 2019 20:03:00 Casual Connect Europe is returning to London this year. From May 28 - 30, at the Queen Elizabeth II Centre, there will be over 100 leaders from both established ...

Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in 2014, and it has remained a leading category in terms of ...

This article is part of an ongoing series of data-driven articles from PocketGamer.biz and App Annie highlighting trends in the global mobile games sector using App Annie’s app market data. In this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pandemic was a time of great growth for mobile gaming. In 2020, downloads increased by ...