Incredible India” was built to attract outsiders, but the center of gravity in Indian travel has shifted.

India's flagship tourism campaign, Incredible India, is set for a significant transformation. The Ministry of Tourism is preparing a wide-ranging revamp aimed at presenting the country's culture, ...

The ministry has put up seven tenders on its website as part of this review, which is restricted to buying and placement as the planning has been done in-house by the Government body. According to ...