As a B2B marketer, it can be tricky trying to connect with buyer personas on non-business social platforms like Instagram. B2C companies can more easily watch and listen for their ideal customers ...

The Fortune 500 Instagram Report and analysis by TrackMaven, examining the usage of Instagram including their posting strategies for follower growth and engagement, finds that there are a few major ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had ...

Instagram is the social platform where B2B brands see the most engagement, according to research from TrackMaven. The report measured the average number of interaction per post per 1000 followers, and ...

Do you know that driving B2B sales through Instagram is possible? Yes, it is. All you need is the right tactic to go about it. If you have been trying to achieve this without success, this article can ...

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. The platform is used by over 800 ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Many marketers shy away from the B2B sector as it has a reputation for being somewhat mundane. And mundane subjects can make marketers’ jobs more difficult. How inventive can you be trying to market a ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...