Instagram has grown to become the top photo-sharing platform. Users post over 60 million photos every single day and like over 1.6 billion posts. Not only is it a popular platform for users, but it’s ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Instagram is a game changer for businesses. It’s free, it’s visual, and with more than 500 million active users, its potential to reach the right audience is huge. In fact, it recently rolled out new ...

These days, it’s key to market your business on social media. With The Instagram Marketing Mastery Bundle, you’ll have the opportunity to do just that. This $25 bundle contains five courses adding up ...

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its ...

Brands will be able to “boost” sponsored posts. Since reach won’t be limited to an influencer’s own follower count, brands can prioritise influencers with smaller followings and more specifically ...

Whether it be for Instagram Story ads, newsfeed ads or influencer marketing, there’s a lot to consider when running Instagram based marketing campaigns. Here are three strategies to immediately boost ...

Instagram has officially switched on its advertising API (application programming interface). It's a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it ...

In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be ...