Instagram really wants you to post Reels — they’ll even pay you up to $10,000 for one, if you’re lucky. But creators are confused about what factors determine how big a bonus they’re eligible for from ...

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How do TikTok and Facebook's Instagram Reels compare on paid advertising performance? Ad-design platform Creatopy ran a study between Sept. 14 and Oct.5 testing similar campaigns on each platform. The ...

Instagram has rolled out a new “Reels Visual Replies” feature that lets users reply to comments on posts with Reels. Now, when users choose to reply to a comment, they’ll see a new option that allows ...

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To compete with TikTok, Instagram designed a feature similar to its modus operandi. Modeled as a digital film strip, Instagram Reels has become a significant way for individuals and brands to enhance ...

Posts from this topic will be added to your daily email digest and your homepage feed. is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Instagram ...

Instagram Reels is the short video platform of the Meta-owned social network (formerly Facebook) that competes directly with TikTok. As a way to attract even more content creators, the company is now ...

is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. A little over a month after Facebook ...

Bite-sized videos are a huge thing on the Internet these days. The trend started with TikTok and has expanded to YouTube, Instagram, and a few other places. It’s so popular that TikTok overtook Google ...

Facebook is doing more imitation in what’s sincerest form of flattery to the massively popular TikTok app, which now has 1 billion monthly users. A little more than a year after the launch of ...

Instagram recently rolled out a new advertising opportunity: It launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by ...