Kendrick, 37, is a Pulitzer prize winner and a 22-time Grammy Award winner. He won five Grammy Awards for the chart-topping hit, "Not Like Us," just last week at the 2025 Grammy Awards.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

Football fans spent months preparing for Kendrick Lamar’s Super Bowl LIX halftime show, but no one was expecting to see the artist take another dig at Drake with a stadium-sized PlayStation Easter Egg.