Keratin treatments have been around for years now, but when they first entered salons, they were an absolute game-changer for people with coarse, curly or frizzy strands. Featuring keratin, which is a ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

While the warm weather is always a welcome change, it can wreak havoc when it comes good hair days. Gorgeous strands can quickly become frizzy situations and that's where hair-smoothing treatments can ...

Keratin treatments help smooth hair cuticles, giving hair a shinier appearance. They can also help your hair dry faster. But they’re also expensive and may contain potentially harmful ingredients. A ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

Keratin treatments make thick or frizzy hair smoother and more manageable without affecting its natural structure. Brazilian Blowouts provide straight, sleek hair using an amino acid formula that ...

There’s an option for every hair type.

If you've ever looked at the service menu at a salon, you probably found some treatments listed that you've never taken advantage of or didn't know existed. Aside from the standard cut, color, and ...

In-salon, professionally done hair-straightening treatments (such as Brazilian Blowouts) often contain formaldehyde, which is a chemical that many people prefer to avoid. The best keratin treatments ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Keratin shampoos work by supplementing your hair's natural keratin proteins and repairing bonds along the ...