Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have the frizz, coarseness or flyaways that come with damaged or aging hair, you’ve probably spent a good bit of time ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Keratin treatments have long been lauded as the source of sleek and shiny strands. The salon service most popular for achieving a Brazilian Blowout is considered a staple for smooth, frizz-free styles ...

When it comes to styling and straightening hair, keratin treatments are a staple — but that may change as soon as April of this year. "Keratin is a common protein found in skin," according to Dr.